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EXPENSIVE WINE IS FOR SUCKERS
EXPENSIVE WINE IS FOR SUCKERS
Expensive Wine Is for Suckers is your brutally honest, wildly entertaining guide to drinking better for less—and never falling for wine snobbery again. Rupert A. Pembroke skewers the overpriced, overhyped world of wine with wit, charm, and zero patience for sommelier nonsense.
If you’ve ever stared at a wine list in panic or paid £40 for something that tasted like damp wood and disappointment, this book is your antidote. It won’t make you a wine expert—but it will make you a smarter, savvier drinker with better taste and more money left in your pocket.
WINE PAIRING IS FOR SUCKERS
WINE PAIRING IS FOR SUCKERS
Wine Pairing Is for Suckers is the antidote to every smug wine lecture you’ve ever endured. Rupert A. Pembroke returns with a sharp, irreverent guide that ditches the snobbery and teaches you how to actually match wine with food—without rules, rituals, or needing to fake a fondness for elderflower.
This isn’t about perfection; it’s about pleasure. Whether you're serving steak, sushi, or last night’s leftovers, you’ll learn how to pour with confidence, pair with joy, and never again be suckered by a sommelier in a waistcoat.
Rupert A. Pembroke is a wine lover, myth-buster, and unapologetic champion of the everyday drinker. Armed with a wine certificate (and the self-awareness to mock it), Rupert has spent years dismantling the absurd theatre of modern wine culture — one overpriced bottle and eye-roll-inducing tasting note at a time. He’s not here to impress you with his palate; he’s here to liberate yours.
A firm believer that good wine doesn’t have to come with a second mortgage, Rupert writes for those of us who love flavour more than flexing, and who’d rather pair a brilliant £7 red with grilled sausages than pretend to enjoy a Grand Cru that tastes like damp velvet and self-loathing. His books — Expensive Wine Is for Suckers and Wine Pairing Is for Suckers — are sharp-tongued, joy-filled takedowns of wine snobbery, designed to help you drink smarter, laugh harder, and shop with swagger.
When he’s not waging war on sommelier nonsense, Rupert can usually be found rescuing dinner parties with rogue bottles of dry Lambrusco, or crafting heretical pairings that would give a Bordeaux traditionalist heart palpitations.
He lives somewhere with decent wine shops, questionable taste in glassware, and absolutely no room for pretension.
Drink boldly. Pair rebelliously. And remember: if the label brags about “terroir,” it’s probably compensating for something.
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